The 14th E-commerce Contest on "Innovation, Creativity, and Entrepreneurship" for undergraduate students was held at the School of Business. After the preliminary selection, a total of 17 teams entered the last presentation session, which was conducted through presentation defense and expert evaluations. After the competition, the judges and fellow students engaged in in-depth discussions regarding the participating works' innovation, creativity, entrepreneurship, speech, and written materials. The participating students expressed that they gained a lot from this experience.

The cultivation of innovative e-commerce talents has gradually become an urgent demand in today's society. The "Innovation, Creativity, and Entrepreneurship" Contest aims to foster the innovation and entrepreneurship capabilities of college students, including their ability to apply theoretical knowledge to practical situations, enhance their online interaction skills, and strengthen their teamwork abilities. It is one of the most influential national competitions in the field of e-commerce innovation and entrepreneurship and is regarded as an important event for cultivating innovative talents and promoting academic competitions at universities (Category A).