Home > Programs > Undergraduate major > Content
Major of International Business Program

Program Objective: This program will use advanced original English textbooks. Students will be taught in English by professors with international background. This program aims to cultivate international business management talents with cross-cultural educational background and good knowledge of international market, who can understand international business rules and practices, and enable to work at multinational corporations, foreign affairs business departments, foreign-based enterprises in China and etc.

Program Requirements: Students of this major mainly study the basic principles of international business management and operation. With the professional training in modern enterprise management in the international business area, they need to be capable of competing in the international market with good psychological qualities and innovative abilities, and communicating both in English and Chinese for business activities.

After graduation, students should gain the following knowledge and skills: 

  1. Learn about international economic development trend, and master international business rules and practices.

  2. Be familiar with economic development status and trade policy of major countries or regions worldwide.

  3. Be ready for the participation of international market competition with good psychological qualities and innovative abilities, and have strong social adaptation abilities and business communication skills.

  4. Have basic skills of dealing with international business affairs and be able to conduct international business activities both in English and Chinese. 

Key Subjects: Economics, Business Administration

Major Courses: Microeconomics, Macroeconomics, Accounting, Management, Marketing, Human Resource Management, Intercultural Business Communication, Global Marketing Management, Financial Management, Buyer Behavior, Brand Management, Business Ethics, International Economics, Electronic Business, Organizational Behavior, Strategic Management, Innovation Management, International Finance, Global Business Project Management, International Accounting, Strategic Marketing Management, International Management Practice, International Business Negotiation

Length of Schooling4 years

Degree: Bachelor of Management

Required credits for the graduation: 151.5 credits

Course Structure:

Chinese culture and basic courses: 50.5 credits

Basic courses of international business: 24 credits

Professional courses of international business: 51 credits

Optional courses: 8 credits

Professional Practice:4 credits

Internship before Graduation: 8 credits

Graduation Thesis: 6 credits

Programs

Telephone: 0514-87991909 Email: sxy@yzu.edu.cn Address: No.196, huayang west road, yangzhou city, jiangsu province
CopyRight © 2018 Business school of Yangzhou University All Rights received. 苏公网安备 32100302010246号